So what do you do?
You create something else. A webinar, perhaps.
Which brings its own set of problems.
You’ve got to launch it. You’ve got to follow up. You’ve got to come up with something good that works and you’ve got to do it quick because there are 8,463,268,943 other things on your plate that need to be done too.
So you half-ass the emails and hope they work (and are let down when they don’t.)
If you even launch it the right way at all.
This all leads to “building your list” on Facebook or Instagram or LinkedIn or whatever social channel you use the most, where it’s easier to be active and you don’t put as much pressure on yourself.
Except now you have to pay for the privilege of being seen by your followers.
Which brings you back to ads - which means you’re paying to get new people on your list and paying to reach people that already follow you…
While the ones you’ve already paid for are sitting there not making you a cent because you haven’t actually used your emails the right way.
Sound familiar?
It’s not your fault, you know. It’s hard to write good, compelling emails when you’re not a copywriter.
It’s tough to focus on your email list when it’s easier to hop on a Facebook live and hopefully grab a new discovery call that way.
It’s easy to think email doesn’t work when it’s been “proven” to you over and over again that your email list just doesn’t convert. (If I had a nickel for every time I heard someone tell me that their email list just doesn’t buy… I’d be a rich, rich woman.)
Imagine having the emails at your fingertips that you could use to treat your list the right way.
To book calls or drive clicks to your sales page
To follow up after a lead magnet is downloaded
To launch a webinar or training with a call to action
How much more would you make in your business this year?